VELLURE UK • CUSTOMER CARE
Our Story – Rico’s Legacy
Vision Over Noise
VELLURE began as the dream of Tom — known to many as Rico. At just 21, he envisioned a brand that would combine style, ambition and passion into something truly unique.
Though his time with us was far too short, his vision lives on in every piece we create. VELLURE isn’t just clothing. It’s a legacy.
This is for Tom. This is for Rico. This is VELLURE.
Made to be noticed
VELLURE is an independent UK streetwear label built around quality, purpose and limited drops. From heavyweight hoodies and premium tracksuits to performance pieces, every collection carries the same message: see the vision, trust your journey and rise above the noise.
Be part of the vision
Rico’s ambition continues through every person who wears VELLURE. Explore the latest collection and help carry the legacy forward.