Vellure began as the dream of Tom — known to many as Rico. At just 21, he envisioned a brand that would combine style, ambition and passion into something truly unique.
Though his time with us was far too short, his vision lives on in every piece we create. Vellure isn’t just clothing. It’s a legacy.
From bonded scuba to standout contrast sets — built for comfort, movement and presence.
Shop the full collection →Clean silhouettes, premium cotton and bold Vellure graphics made for the daily rotation.
Shop the full collection →Confident, flattering fits designed to move from training to everyday life.
Shop the full collection →The Vellure attitude in smaller sizes — premium comfort for the next generation.
Shop the full collection →Signature 500GSM construction, substantial feel and limited finishes designed to last.
Shop the full collection →Limited trucker caps and signature details that complete the Vellure look.
Shop the full collection →Lightweight sets and warm-weather Vellure essentials made for the season.
Shop the full collection →Heavyweight feel, clean construction and silhouettes made to live in.
More than clothing. A message for the ones who see the journey.
Focused UK drops made to feel special before they sell out.
